Palmer town councilor Paul E. Burns said the campaign finance reports were about what he expected, and it's time to move forward. He wants a written commitment from Mohegan to develop the Route 32 site.
PALMER - Mohegan Sun may have outspent its local competition, but it didn't come close to the money that MGM Resorts International in Springfield and Hard Rock in West Springfield spent on their casino efforts.
Final campaign finance reports were due to the town clerk's office on Thursday, 30 days after the Nov. 5 casino referendum in Palmer failed by 94 votes.
The filings showed that Mohegan, which had long wanted to build a billion-dollar casino on a wooded hillside overlooking Thorndike Street (Route 32), spent $485,107, from August through November.
The costs are just for campaigning for a period of time leading up to the election. Mohegan Sun said earlier it spent $25 million overall on costs ranging from engineering and design to office space in downtown Palmer.
The $485, 107 compares to just $4,000 spent by Quaboag Valley Against Casinos, on newspaper ads, radio advertising, fliers and legal services, $3,000 in receipts and another $10,518 in in-kind contributions for more newspaper ads, radio time, fliers, signs and T-shirts.
Quaboag Valley Against Casinos co-president Iris L. Cardin said she felt her group's spending was "minute" compared to Mohegan's.
"We never had any paid political ads on TV like they did," Cardin said.
Charlotte S. Burns, Quaboag Valley Against Casinos co-president, said some of their donors were very generous, with one submitting an in-kind contribution of $7,400 for radio ads and an ad in a weekly newspaper.
Both she and Cardin said the filing should dismiss rumors that their campaign was funded by competing casino projects.
"They were just people who just thought it would be a good investment to spend money on advertising or on signs to save the town from having a casino . . . They didn't want to live in a town with a casino and were willing to spend the money to stop it," Burns said.
Most of the Mohegan money was spent on advertising and consulting, with $33,000 paid to Connecticut company Outthink for a television commercial, and $160,000 to Mintz-Hoke ad agency in Avon, Conn.
Yes for Palmer showed $70,100 in receipts, $33,211 in expenditures and $37,125 in in-kind contributions from Mohegan for the July 19 to Oct. 18 period, and expenditures of $30,904.70 and in-kind contributions from Mohegan of $23,997 for the Oct. 19 to Dec. 4 period. Most of Yes for Palmer's expenditures were on food, signage and marketing.
A Mohegan spokesman did not respond to a request for comment.
That compares to approximately $2.6 million that MGM Resorts spent on its winning casino referendum in Springfield, according to filings with the city.
Voters approved that project in July, and now MGM is the only casino operator left for a Western Massachusetts gaming license, pending a successful background check.
MGM Resorts International spent or contributed approximately $1 million to the “Yes for Springfield” effort since the pro-casino group formed in mid-May, and another $1 million in July. The 30-day filing showed $1 million in receipts (all from MGM), and another $1 million spent on everything from advertising and parking to lodging, catering and flowers. In-kind contributions totaled $238,000.
Hard Rock, which failed in its attempt to site a casino on the Eastern States Exposition grounds in West Springfield at the polls in September, spent nearly $1 million on its campaign, according to reports filed with the city. From Aug. 25 to Oct. 22, the company spent another $560,289.09 on entertainment, catering, consulting, advertising and furniture rental.
In Palmer, Citizens for Jobs and Growth, a pro-casino group, received $13,150 in contributions from Northeast Realty, the company leasing 152 acres to Mohegan for the casino project. Mohegan has said it wants to pursue non-gaming development there, now that it is focused on a new casino project at Suffolk Downs in Revere.
Citizens for Jobs and Growth spent its money on radio and newspaper ads, mailers, postage and photography for its mailers.
Jennifer L. Baruffaldi, spokeswoman for the group, said Northeast wanted to see the casino project go forward as much as her group did.
"I think Mohegan could have done more. They could have done a better job with their campaign overall. Ninety-four votes isn't a lot," Baruffaldi said.
Paul E. Burns, an at-large town councilor, said the campaign finance reports were about what he expected. Burns, who is not related to Charlotte, said it is time to move forward, and said he has written to Mohegan Sun, urging it to commit in writing "to significant investment of the Route 32 site" and to develop it quickly.
"While simply the fault of the process itself, this site in Palmer has been in limbo for years as the casino process has played out. Given Mohegan’s significant investment in this property I would imagine them to be well positioned to repurpose the site in a manner that could provide significant advantage for everyone involved," Burns wrote in a press release.
"Clearly a strong Mohegan Sun in Revere benefits Palmer as well so long as there is a strong commitment to develop a significant non-gaming project in Palmer," Burns added.